Iridescent Oolong Tea | 品香茶業

About This Project

Shadows and lights, virtuality and reality is the main concept of this design. To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. 

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Studio

team CIRCORE.co.,ltd 圈點設計

Creative & art direction

Bonny Chiang

Designer

Bonny Chiang

Photography

Jimmy Chao C. CHAO Photography

Project management

Link Lin

Client

PIN SHIANG TEA 品香茶業股份有限公司

Category
Art, Graphic Design, Packaging design